With its own little website!
I recently had a piece accepted for publication, and wanted to have a website link that could be included in the magazine (I didn't have one last time, which is why, I suspect, I got almost zero traffic from the article). I had an old domain name at GoDaddy I'd been hanging onto forever, and decided to activate it. I used Wix.com to design the site, and boy was it ever easy!!! You can design the whole site before spending a dime--so you know whether you want to spend the money--and the fees for a basic service are very reasonable. I highly recommend it! (I do NOT, however, recommend Website Tonight at GoDaddy--non-functional piece of junk.) This site was based on a pre-fab template, but you can change all the colors, backgrounds and photos to make it completely your own, and adding/subtracting elements is easier than falling off a log.
Here it is: www.lunestudio.com